Corporate Communication Unit Corporate Communication Unit

Vision

To become a referral point for publicities related to the Ministry of Agriculture and Agro-based Industry and its Departments and Agencies
 
Mission

Serving the Ministry of Agriculture and Agro-based Industry and its Departments and Agencies on the dissemination of widespread information and serving the public's inquiries and complaints by channelling it through the respective parties.

General Objective

To foster and enhance the Ministry's image in an orderly manner through strategic public relations
 

Operational Objective

  • To ensure activities under the Ministry receive widespread mass media coverage
  • To ensure an understanding and acceptance of the Ministry's target group on the programmes implemented
  • To ensure the Ministry's official programmes and campaigns receive professional widespread mass media coverage
  • To provide support services to the 13 Departments and Agencies under the Ministry of Agriculture and Agro-based Industry
  • Planning, co-ordinating and implement publicity and public relation programmes in a systematic and orderly manner for the Ministry including T.H. Minister, T.H. Deputy Ministers and Parliament Secretary.
  • Co-ordinate as the Ministry's secretariat on public complaints
  • Planning and co-ordinating media strategies for the Ministry
  • Secretariat for Media Night Programme
  • Provide service advice on publicity issues to agencies under the Ministry
  • Co-ordinate electronic and printing media programmes with agencies under the Ministry
  • Assisting in the Ministry's publication activities i.e. Annual Report Book and Ministry's Bulletin
  • Represent the Ministry on meetings related to publicity service advice for agencies
  • Planning, co-ordinating and evaluate publicity activities related to official functions under the Ministry
  • Provide secretariat services for publicity committees and official functions under the Ministry
  • Provide secretariat services for Planters, Breeders and Fishermen's Day (HPPNK) Publicity Committee and MAHA
  • Secretariat to Ministry of Agriculture and Agro-based Industry's Public Relations Officer's Meeting
  • Co-ordinate publicity activities for international functions at the Ministry level
  • Co-ordinate local and international visits under the Ministry
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